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Audi tilted world. TVC.

director: Bruce St. Clair.

agency. Philipp und Keuntje

Audi tilted world
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BRIEFING// Development of an international, 360 campaign that shows Audi is a game-changer: Although they already invest a lot in sustainable manufacturing, people haven't realized it yet. How could we make the brand more likeable and stage the topic of sustainablity?

IDEA// We "straighten things out again" and create the tilted-world campaign, rolled out in the top 5 European markets. The idea being, each of us can be part of a big movement. 

OUTCOME// 20 million combined views. The composed song made it to the charts and was streamed over a million times.

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