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Video abspielen
BRIEFING// Development of an international, 360 campaign that shows Audi is a game-changer: Although they already invest a lot in sustainable manufacturing, people haven't realized it yet. How could we make the brand more likeable and stage the topic of sustainablity?
IDEA// We "straighten things out again" and create the tilted-world campaign, rolled out in the top 5 European markets. The idea being, each of us can be part of a big movement.
OUTCOME// 20 million combined views. The composed song made it to the charts and was streamed over a million times.
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