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AUDI worldwide. Audi Q2 Campaign.

photographer. Kai Uwe Gundlach 

agency. Philipp und Keuntje

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Q2 CASE
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BRIEFING//  A new car model for a young generation that you can't reach with classical advertising and for whom individuality is the highest good.

IDEA// How to describe a car, that can't be labeled? For a target group that doesn't want to be labeled either? By creating a category that isn't one: #unataggable.
A campaign that can't be categorized and uses all media to the fullest 

OUTCOME// A campaign that runs digital, classic, below and above the line, national and internationally. Never has an Audi campaign be present on social media for so long.

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Q2Mailing

Q2Mailing

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Q2
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